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Center on Global Brand Leadership

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The Center on Global Brand Leadership is a forum for executives and researchers addressing the challenges of building and sustaining great brands.

Innovative Thinking on Building Brands

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.

Mission

In 1999, the Center on Global Brand Leadership was founded at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

The mission of the Center is to turn the research and intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center fosters a community of researchers, alumni, students, and leading practitioners from global corporations to advance new knowledge, widespread learning, and impactful dialogue on the challenges of branding.

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